5 Mistakes to Avoid When Investing in LED Signage Displays for the First Time

In recent years, LED billboards have become one of the most popular advertising solutions. From crowded streets, shopping malls, to retail stores, supermarket shelves, product display booths, LED screens are present to attract customers' eyes.

The strength of LED signboards lies in their ability to display dynamic images, vivid colors, operate continuously 24/7 and easily change content with just a few clicks. Not only saving printing costs like traditional posters, LED signs also help brands stand out, enhance the shopping experience and increase sales.

However, reality shows that many businesses, especially those investing in LED screens for the first time, often make some basic mistakes. These mistakes can reduce advertising effectiveness, even causing hundreds of millions of dong to be wasted.

In this article, let's learn with Luxmage about 5 mistakes to avoid when investing in LED signboard screens for the first time, especially in the context of applications for retail stores, supermarket shelves and product display booths.

Choose Cheap LED Sign Screen, Ignore Quality

One of the most common mistakes of shop or supermarket owners when installing LED screens to advertise products is to only care about the initial cost. They think that just having an LED screen that can display images is enough, without paying attention to the quality of components, LED chips, circuit boards or heat dissipation capacity.

The result is:

• The screen quickly degrades, colors fade, and brightness decreases.
• High dead pixel rate, causing color bleeding and flickering.
• Frequent breakdowns, resulting in repair costs.
• The lifespan is only 1–2 years, while high-quality LED screens can last 5–7 years.

In the retail sector, a shelf LED screen must always operate from 10-14 hours/day. If you choose a cheap, low-quality type, you will have to replace it many times, the total investment cost is much higher.

See more: Why Should Your Store Use LED Sign Screens?

Advice: When investing, don't just look at the initial price. Pay attention to the lifespan of the LED screen, the LED screen warranty, and choose reputable brands and suppliers.

Not Choosing the Right Size and Installation Location of LED Screens for Supermarket Shelves

For supermarket and retail store spaces, the size and location of LED screens play an extremely important role.

Some common mistakes:

• Mount the screen too high, customers cannot see the content.
• Choosing a screen that is too small in a large space will cause the image to be "drowned".
• Place the LED display in a location with poor lighting or obscured by merchandise.

For example: If you want to promote a new product right on the shelf, the LED screen should be placed at eye level (1.5-1.7m) for customers to easily observe. For the cashier counter, a small P1.86 poster LED screen will be more effective than a large screen.

Advice: Clearly define your needs before purchasing – LED advertising screens for supermarket shelves are completely different from outdoor LEDs. You should consult a supermarket LED screen installation expert to ensure optimal experience.

LED Screen Advertising Content Is Not Optimized For Stores

The content displayed on the LED screen is the “soul” of advertising. But many businesses make mistakes in the creative stage:

• Using videos that are too long: In supermarkets, customers usually only spend 5–10 seconds in front of a shelf. If the clip is 1–2 minutes long, they will skip it.
• Too much text: LED screens are not bulletin boards, customers do not have time to read long paragraphs.
• Confusing colors and effects: If the design has too many colors and flashes continuously, customers can easily get "overwhelmed" and miss the main message.

Advice:

• Content should be short, concise, and use visual images/videos.
• A clip length of 10–15 seconds is ideal for in-store product advertising LED screens.
• Focus on the benefits and differences of the product instead of presenting too much information.

Not Calculating Operating Costs and LED Screen Lifespan

When planning to buy LED screens, many shop owners only consider the initial cost and ignore the long-term operation factor.

In reality, a display shelf LED screen may have to run 10–12 hours/day. This means:

1. If the screen consumes a lot of power → monthly electricity costs increase sharply.
2. If the LED chip's lifespan is poor → after 1-2 years it will have to be replaced, which is costly.
3. Without a professional maintenance team → easy to break down during use.

Advice:

• Choose a monitor with energy-saving technology.
• Learn carefully the technical specifications and lifespan of LED screens.
• Sign a clear maintenance contract to ensure the system operates durably.

Choosing the Wrong Unit to Install Supermarket LED Screens

A high-quality LED screen can still be useless if installed incorrectly. This is a mistake that many businesses encounter for the first time.

Common errors:

• Messy electrical wires, unsightly.
• Unbalanced installation, distorted image.
• Not calculating the cooling system → the screen breaks quickly.
• Construction is not consistent with the store interior → reduces aesthetic value.

Advice: Choose an experienced supermarket LED screen supplier and installer that provides a complete solution from consulting, design, construction to warranty.

Conclusion – Investing in the Right LED Screen Signage Helps Your Booth Stand Out

Investing in LED screens for stores, supermarkets, and retail booths is an inevitable trend of the times. It not only helps products stand out and attract attention, but also increases customer experience and sales.

However, to achieve maximum efficiency, businesses need to avoid 5 common mistakes:

1. Choose cheap LED screens, ignore quality.
2. Not choosing the right size and installation location.
3. Ad content is not optimized for the store
4. Ignore the operating costs and lifespan of LED screens.
5. Choose the wrong construction and installation unit.

If you are looking for a LED display solution to advertise your products, especially for supermarket shelves and retail stores, please contact Luxmage immediately for free consultation and detailed quotation. With many years of experience, Luxmage is committed to providing high-quality, durable and cost-effective LED solutions for your business.

Contact us at: 

LUXMAGE - Vi Luc Technology Company Limited

Address: 63 Lo Lu, Truong Thanh, Thu Duc, HCMC 

Hotline: 0988.895.066 - 093.333.5066

Email: sale@luxmage.com