Modern application of LED display screens for shelves at supermarkets

How to turn monotonous shelves into attractive highlights in supermarkets? How to effectively convey brand messages to customers? The answer lies in LED shelves . This article Luxmage will help you discover the unlimited potential of this technology in improving business efficiency and building customer loyalty.

The retail market is increasingly competitive. To attract and retain customers, supermarkets are constantly looking for new solutions. LED shelves , with the ability to display diverse content and interact directly with customers, have become an indispensable tool in the race for market share.

Learn About LED Display Shelves 

1. Structure and Operation

LED shelf screens, also known as LED signboard screens , are a type of compact digital display screen, suitable for mounting on supermarket shelves. They are made of light-emitting diodes (LEDs) arranged into pixels, helping to display images and videos with high resolution. The integrated controller allows the screen to flexibly play content, and easily connect to remote management systems. The operation of LED shelf screens is based on the principle of LED light emission. They are programmed to display advertising content or product information. Users can manage content through control software, ensuring flexibility and efficiency in conveying messages.

 

2. Advantages of LED Display Shelves

High resolution: Images and videos are displayed sharp and vivid, attracting customers' attention.

• Vivid colors: Thanks to advanced LED technology, colors are displayed realistically, suitable for displaying advertising content.
• Rich content: Easily display videos, images, text, or custom animated graphics.
• Easy management: Content can be updated remotely via software or the internet.
• Energy saving: LED low power consumption , durable and environmentally friendly.

3. Classification of LED Display Shelves

LED shelf displays are classified based on:

• Size: From compact displays a few inches to larger types for long shelves.
• Resolution: HD, Full HD or 4K depending on content display requirements.

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Applications Of LED Screens On Supermarket Shelves

1. Enhance Shopping Experience

Personalize the experience: Use facial recognition technology or membership cards to display promotions and products relevant to each customer.

• For example, when a customer who regularly buys organic products enters a supermarket, the screen will automatically display special promotions for this product line.

Create a vibrant shopping space: Combine LED screens with sound and light to create a multi-sensory, attractive shopping space.

• For example, in the fruit display area, the LED screen displays images of fresh fruits along with the sound of birds chirping, creating a feeling of closeness to nature.

Provide detailed product information: Display nutritional information, origin, and how to use the product in a visual and vivid way.

• For example, when a customer stands in front of a meat shelf, the screen displays information about the types of meat, how to prepare them, and delicious dishes that can be made from that meat.

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2. Improve Sales Efficiency

Promote new products: LED screens are a great tool for introducing new products, promotions or special discounts.

Create limited-time promotions: The screen can display a promotion countdown, encouraging customers to shop immediately.

• For example, during peak hours, the screen will prioritize displaying fast-moving consumer products and attractive promotions.

Increase conversion rates: Use marketing techniques like creating limited-time promotions to motivate customers to make quick purchase decisions.

• For example: Display a message saying "Last 5 products only" or "Sale only lasts for the next 2 hours" to create FOMO (Fear Of Missing Out) in customers.

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3. Brand Building

LED screens on shelves not only promote products but also convey brand messages in a professional and consistent manner. Using LED screens helps supermarkets create a modern, dynamic image, increasing customer satisfaction.

Convey core values: Use LED screens to tell brand stories, demonstrating the values ​​that the supermarket is aiming for.

• For example, if a supermarket aims for an environmentally friendly image, videos about the supermarket's environmental protection activities could be displayed.

Create a professional image: Ensure that the content displayed on the screen is always up to date, high quality and consistent with the brand image.

Practical examples of LED screen applications in supermarkets:

Japanese Supermarket: Use LED screens to create themed shopping spaces, such as "Organic Food Area", "Japanese Food Area".

Korean supermarket: Applying virtual reality technology to allow customers to experience products before buying.

Supermarkets in Vietnam: Using LED screens to promote local products , creating a difference from competitors.

 

Analysis of investment costs and economic efficiency of LED screens

1. Initial investment costs:

LED Screen: Price depends on size, resolution, quality and supplier. Larger, higher resolution LED screens are usually more expensive.

Control system: Includes management software, transmitter, connection cable.

Installation: Installation costs depend on location, complexity of project and system size.

Content: Cost of designing and producing advertising content.

2. Operating costs:

Power Consumption: Although LED displays consume less power than traditional lights, electricity costs are still a factor to consider.

Maintenance: Periodic maintenance and repair costs.

Content Updates: Human and software costs to update content regularly.

 

3. Economic efficiency:

Increase revenue:

• Attract customers: LED screens help attract customers to supermarkets, especially new customers.
• Encourage shopping: Promotions and new product introductions on LED screens help increase conversion rates.
• Increase average invoice value: Customers tend to buy more products when exposed to attractive advertising information.

Enhance brand awareness:

• Professional image: LED screens help supermarkets build a modern, professional image.
• Increase customer loyalty: Customers will remember your supermarket more when they are regularly exposed to impressive images and messages.

Reduce marketing costs:

• Replace traditional advertising methods: LED screens help reduce printing and flyer distribution costs.
• Increase advertising effectiveness: Content on LED screens can be changed flexibly, helping to reach customers more effectively.

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4. Performance evaluation:

To evaluate the effectiveness of investing in LED screens, supermarkets can use the following indicators:

• Revenue Growth: Compare revenue before and after LED screen installation.
• Conversion Rate: Compare the percentage of customers who make a purchase after viewing the LED screen.
• Average Customer Dwell Time: Measures the time customers spend viewing displays and shopping.
• Customer Survey: Collect customer feedback on their shopping experience after installing LED screens.

5. Factors affecting investment efficiency:

• Installation location: Choose a suitable installation location to ensure the display attracts customers' attention.
• Content displayed: Content must be engaging, relevant to customer needs, and consistent with brand image.
• Content update frequency: Content needs to be updated regularly to avoid boring customers.
• Management and maintenance: The display system needs regular maintenance to ensure stable operation.

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Conclude

LED shelves are a modern and effective solution for promoting products, enhancing shopping experiences and increasing supermarket revenue. With outstanding advantages such as sharp images, diverse display capabilities and flexible management, LED shelves are gradually becoming an inevitable trend in the retail industry.

If your supermarket is considering investing in LED display shelves, make sure to choose high-quality products that suit your needs and space, and build a creative content strategy to optimize effectiveness.

The development of LED display technology promises to bring about breakthrough changes in the retail industry, helping businesses enhance their image and gain a competitive advantage in the market.

Let Luxmage accompany you on your journey to conquer customers and elevate your brand. Contact us now for detailed advice and the best quote.

Contact us at: 

LUXMAGE - Vi Luc Technology Company Limited

Address: 80, Street 9, Ward 9, Go Vap District, HCMC

Hotline: 0988.895.066 - 093.333.5066

Email: sale@luxmage.com