THINGS TO PAY ATTENTION TO WHEN CREATING ADVERTISING LED SCREEN CONTENT

Nowadays, advertising LED screens have become the main display tool for many indoor and outdoor occasions. High resolution, image clarity, delicate and varied colors, and other characteristics, have become an indispensable part of diverse display operations. In this article, Luxmage will mention things to pay attention to when creating content for advertising LED screens, helping you create interesting and attractive displays.

1. Bright and Clear

First of all, it's important that the content you want to display is clear and concise, so as not to surprise or confuse your audience. This is similar to when we express something; You can understand quickly with short and clear words, but if you talk a lot without getting to the point, others won't understand what you want to say.

The same goes for content on LED screens If you have too much content, it will easily make the audience feel unfocused and lose interest, so the content needs to be clear and concise, and the main points need to be emphasized.

2. Timeliness

The speed of updating information today is very fast; You can include some hot topics on the Internet into your LED screen content and maintain the timeliness of current events; Of course, this must be relevant to the ad content you are playing back. Stick with popular current events. If it's not possible, the sudden combination will just make things extremely confusing.

3. LED Clarity and Size

The size of the LED screen plays an important role in conveying the message. Before you start creating content, you need to determine the size of the LED screen to adjust the shape of the content. The screen shape can be horizontal or vertical rectangular, and this will affect how content is displayed.

If the screen has a horizontal rectangular shape, displaying a rectangular image will perform better than a square image. This is especially important when you create videos or images that need to be played back on LED screens. Make sure you adjust the content to fit the shape of the screen.

In addition, the clarity of the LED screen also needs to be considered. The resolution and image quality on the screen will affect playback performance. Make sure that content is adjusted so that it does not appear stretched or lose clarity due to mismatching the screen resolution.

4. Brightness and Contrast

The brightness and contrast of an LED screen have a big impact on how content is presented and attracts the viewer's attention. LED screen with high brightness and good contrast will make colors and images brighter and clearer.

When you create content, make sure that the colors used are bright and striking to attract the attention of passersby. Content displayed on LED screens should be designed to be easily recognizable and not lost in the crowd.

5. Static and Dynamic Options

LED screens are not only capable of displaying static images, such as photos; it can also display dynamic content, like videos. Nowadays, many advertisers are not only satisfied with choosing static or dynamic content, they also focus on combining both types of content. So, pay attention to some of the following points:

a. Combined Ratio

First of all, you need to decide on the ratio of static and dynamic content on the LED screen. Are there more static or dynamic pieces of content? This ratio will create balance and appeal for your LED screen.

b. Display Speed

When you choose to use dynamic content, its rendering speed is an important factor. Content should not be displayed too fast or too slow, but should comply with an appropriate display speed so that viewers can easily follow and understand the message.

c. Difficult level

You need to consider the complexity of the content on the LED screen. There are cases where simplicity and clarity in an effect can make a stronger impression than the use of complex content, making it difficult to understand the message.

The above factors will affect the quality of the final product on the LED screen. Therefore, your decision needs to be based on your goals and target customers.

6. Determine the Best Viewing Distance

The best viewing distance refers to the distance at which the viewer needs to stand to be able to see the content on the LED screen in the clearest and sharpest way. However, this distance is not uniform for all situations and types of LED screens.

First of all, it should be noted that indoor LED screens often have a different best viewing distance than outdoor LED screens. Indoor LED screens with high resolution often allow good viewing at closer distances. In contrast, outdoor LED displays often need a larger viewing distance to ensure content remains clear in strong lighting conditions.

7. Determine File Format

When creating content for LED displays, determining the file format is an important step. LED displays support many formats such as JPEG, TXT, MP4, and many others. However, choosing the appropriate format depends on the specific purpose and content you want to display. This also depends on your personal preferences.

In addition, the size of the file also needs attention. If the file is too large, uploading the content to the LED screen may take too long. Therefore, make sure that the size of the file fits the screen and does not interfere with the viewer's experience.

8. Support Tools

To create content for LED advertising screens, you may need to use support tools to adjust size, display speed, and other factors. Although there is no special adjustment software for LED screens, you can use common design software such as Adobe Photoshop and Piktochart.

Using these tools will help you create high-quality content, with the best resolution and visual effects. You can adjust image size, add motion effects, and create an engaging experience for your customers.

Conclude

Creating content for advertising LED screens requires a combination of technology and aesthetics. It's not just about putting the image on the screen, it's also about the creative and editing process to ensure the content accurately represents the message and makes a strong impression on the audience.

From determining the file format to using supporting tools, it all needs to be done carefully. The ultimate goal is to create content that not only meets customer expectations but also stands out in a competitive market.

If you want to show your professionalism and attract customers through LED screens, make sure you have taken the necessary steps correctly. Starting with defining file formats and using supporting tools, you'll create ad experiences that truly impress.