In recent years, under the influence of sports, culture, advertising and other demand growth and small pixel LED market explosion, the overall development of the LED display industry has gradually rebounded, with less impact on the development of the industry, and began to consciously learn and innovate the LED display industry's mode of operation and industry chain integration.
In their own expansion, but also continue to integrate other resources in the industry, the development of new product lines more suitable for industry needs, including transparent LED display.
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The current integration and competition in the LED display industry will also make this industry grow rapidly. Transparent LED display will open a new pace of development in the increasingly fierce competition in the LED display industry.
As the market matures and competition intensifies, the rejection rate of small businesses is getting higher. Especially with the current escalating market demand and increasing requirements for products, the convergence is and will continue to happen in the future.
LED display industry has occurred in a number of underground war, from the price increase of input materials, to LED display companies and large enterprises to seize the market price war reignited, and then to small and medium-sized enterprises "die", the market is gradually consolidated in the production capacity and market.
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In general, the current industry seems to be in the "preparation stage", the real large-scale "war of destruction" has not been played. Especially in terms of brand, capital, technology, scale, capacity, etc., small and medium-sized screen enterprises still face many difficulties. In the context of large enterprises "acquisition" before the gradual decline in profits of LED screen products, the strength of the weaker small and medium-sized enterprises are bound to suffer a greater impact.
See more: Transparent LED screen project in Vietnam
It is worth noting that more and more display companies realize the plight of the industry in the "micro-profit era" and begin to look for new profit points. Some high-end customized projects and solutions offer considerable returns and can often generate huge promotional benefits, in favor of the display company's brand promotion.
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With the increasingly fierce competition in the industry, the issue of survival and development has become a top priority for many LED display companies to meet the needs of end users and customers in various fields and different segments to segment the market to create a differentiated product positioning. . In fact, in the final analysis is also a form of LED display customization, the difference lies in the standardization and segmentation of custom products, integration and fragmentation from the professional level, can also greatly improve product and brand differentiation, bringing many competitive advantages to the enterprise.
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While reflecting the professionalism of display companies, it can also avoid the decline of industry uniformity and promote the healthy development of the industry.
However, differentiated product positioning also puts forward higher requirements for display companies in terms of product development capability, production process level, after-sales service, strategy, market development and corporate management, especially for some high-end display projects. Therefore, the display business can only continue, and only by strengthening our strength in more aspects can we keep up with the development trend and stand firm in the wave of mergers and acquisitions.
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Posted by: Admin - Date: 15-12-2022
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