P3.9 Transparent LED Screen in Hai Phong | Display Solution for Showroom Facades

Screen type: Invisible LED screen

Screen size: 10m2

Pixel Pitch: P3.9

Time of implementation: 2026

Project location: Vo Nguyen Giap Street, Le Chan Ward, Hai Phong City

 

Luxmage has just completed a project installing a transparent P3.9 LED screen at a showroom in Hai Phong. This project solves a problem many businesses face: how to increase the visibility of information to the outside while maintaining the existing showroom space and facade architecture.

1. Background and Challenges

Hai Phong is a city with high traffic density and rapid urbanization. Major roads such as Le Hong Phong and Tran Phu, as well as the central areas of Hong Bang and Ngo Quyen districts, are home to numerous showrooms selling products ranging from fashion, electronics, and furniture to automobiles.

A common feature of these showrooms is the use of large glass facades. The purposes of this design include:

• Utilize natural light for interior spaces.
• Creates a spacious and luxurious feel.
• Allow pedestrians to see the displayed products from the outside.

However, glass facades also present a challenge: the area available for conveying advertising information is limited. Traditional solutions such as applying decals, hanging banners, or installing static signs have certain limitations:

• Blocks visibility, reduces the amount of light entering the interior.
• It's difficult to change the content when there's a new promotional campaign.
• Printing and rework costs are incurred periodically.
• It wouldn't stand out at night without its own lighting system.

In an increasingly competitive environment, capturing customer attention remotely has become crucial. Potential customers may pass by a showroom in their car or on a motorbike and only have a few seconds to become aware of the brand and the advertising message.

2. Transparent LED Display Solutions

Faced with this problem, Luxmage proposed installing a transparent LED screen on the facade of the client's showroom in Hai Phong.

2.1. What is a transparent LED screen?

Transparent LED screens are a type of screen with a special design where LED strips are arranged on a transparent background, allowing light and visibility to pass through. Unlike traditional LED screens with a solid back, this type of screen allows people standing outside to still see the space behind the screen.

2.2. Reasons for choosing P3.9 for this project

The selection of model P3.9 was based on the practical factors of the project:

• Viewing distance: The showroom's facade is located on a busy road, with an average viewing distance of 5-20 meters. P3.9 provides good display quality within this distance.
• Transparency: With a transparency of approximately 65%, the screen does not completely obscure the glass, ensuring that natural light enters the interior and allowing customers outside to see the showroom space.
• Brightness: 5000 cd/m² is a suitable brightness level for outdoor environments in urban areas, ensuring clear display even in bright sunlight.

3. Project Implementation Process

The project is being implemented in the following steps:

3.1. Survey of the current situation

Luxmage's technical team conducted a survey of the showroom's facade, measured the dimensions of the glass frames, assessed the load-bearing structure, and evaluated the feasibility of wiring for electrical and signal cables.

The survey results indicate that the facade has a sturdy aluminum frame, allowing for the installation of the screen without additional reinforcement. The existing electrical system is capable of handling the screen's power consumption.

3.2. Design and Consulting

Based on the actual dimensions, Luxmage suggests a screen installation plan with a suitable area, arranging the modules to be compatible with the existing glass frame.

The wiring scheme is designed to ensure aesthetics; signal and power cables are routed within the aluminum frame, not exposed.

3.3. Construction and installation

The construction process took 3 days:

• Day 1: Installing the frame and monitor suspension system.
• Day 2: Install LED modules and connect signal wires.
• Day 3: Install software, adjust colors, and test.

The construction work was carried out at night so as not to affect the showroom's daytime business operations.

3.4. Handover and user instruction

After completion, Luxmage conducts a 24-hour test run of all content to check stability. The client's technical staff are instructed on how to use the software to change advertising content as needed.

4. Evaluating Results After Installation

After one month of operation, we have received some feedback from our clients:

4.1. Information visibility

• During the day, the screen displays content clearly in sunlight. Passersby can read the information from a distance of 30-40 meters.
• At night, the screen functions as a light billboard, standing out on the street.

4.2. Interior Exhibition Space

• Natural light still enters the showroom, preventing the interior space from being dark.
• Pedestrians can still see through the screen to view the displayed products, creating an interesting visual effect.

4.3. Operation and Maintenance

• The cooling system is working well, and the screen temperature is within acceptable limits.
• Content changes are made quickly via software, without the need for printing or rework.

5. Factors to Consider When Installing Transparent LED Screens

Through this project, we have drawn some important points for customers intending to install transparent LED screens:

5.1. Determine the intended use.

Before installation, it's essential to clearly define the objectives: what information will be displayed, how often will it change, and who the target audience will be. This will influence the choice of model and the content layout.

5.2. Assessing installation conditions

Not all glass facades are suitable for installing transparent LED screens. Check the following:

• Is the frame structure strong enough to withstand the load?
• Does the power system meet the capacity requirements?
• Does the direction of sunlight affect visibility?

5.3. Choosing the right model

Models with different pixel pitches are suitable for different viewing distances:

• P3.9: Suitable for viewing distances of 5m
• P6.25: suitable for viewing distances of 8m
• P10: suitable for viewing distances of 15m.

5.4. Preparing the display content

The content displayed on a transparent LED screen needs to be designed to suit the screen's characteristics: high contrast, clear colors, and avoidance of excessively fine details.

6. Investment Costs and Economic Efficiency

6.1. Initial investment costs

The cost of installing a transparent LED screen includes:

• LED module cost
• Installation accessories (frame, power cord, signal cable)
• Control card and software
• Installation and transportation costs
• Warranty and technical support

The specific investment level depends on the area and model chosen. For areas of 10-12m² like the two projects in Hai Phong, the investment level is average, suitable for many businesses.

6.2. Comparison with other forms of advertising

Compared to printing banners or decals that need to be changed periodically, transparent LED screens have a higher initial cost but lower operating costs in the long run. Specifically:

• No printing costs are incurred each time the content is changed.
• Average lifespan of 80,000-100,000 operating hours (equivalent to 9-11 years if running 24/7).
• It can be used for various campaigns without incurring additional costs.

6.3. Expected payback period

With the ability to continuously display information and attract customers, many showrooms have seen increased sales after installation. The payback period ranges from 12-24 months depending on the scale of investment and business performance.

For the Ambience show home project, effectiveness is measured by the number of visitors and the closing rate. According to preliminary assessments from Gamuda, the number of visitors to the show homes increased by approximately 25% compared to the period before the screen installation.

7. Reasons to Choose Luxmage

Customers in Hai Phong chose Luxmage for the following reasons:

7.1. Implementation Experience

Luxmage has completed numerous transparent LED screen projects in major cities, possessing a technical team with in-depth knowledge of the specific characteristics of each type of project. Experience working with large developers like Gamuda is a testament to the company's capabilities.

7.2. Genuine Products

The LED modules supplied by Luxmage are of traceable origin, undergo quality checks before shipment, and come with a manufacturer's warranty. This ensures the longevity and stability of the display during operation.

7.3. After-sales support

After handover, Luxmage continues to provide remote technical support and is available in Hai Phong for maintenance and repairs when needed. For the two projects here, Luxmage commits to responding within 24 hours of receiving a request.

7.4. Consulting on suitable solutions

Instead of applying a one-size-fits-all solution, Luxmage takes the time to understand each customer's actual needs and proposes the most cost-effective and efficient solution. For commercial showrooms, the priority is attracting customers. For Ambience model homes, the priority is showcasing class and luxury.

CONCLUDE

The project to install a transparent P3.9 LED screen in Hai Phong has been completed and is operating stably. This solution helps commercial showrooms and real estate model homes increase their visibility of information to the outside, attracting customer attention from afar, while maintaining the existing display space and facade architecture.

For businesses seeking advertising solutions for showroom facades, transparent LED screens are a worthwhile option. With advantages such as unobstructed views, high brightness, and easy content changes, this product is suitable for flexible information display needs in urban environments.

The successful collaboration with Gamuda on the Ambience show home project also opens up opportunities for Luxmage in the real estate sector – where the demand for modern display solutions is increasingly high.

Customers interested in transparent LED screen solutions for showrooms, model homes, or other commercial projects in Hai Phong and surrounding provinces can contact Luxmage for detailed technical advice, costs, and suitable installation options.