IMMERSIVE Showroom System | Advanced Visual Display Solutions for Enterprises & Real Estate

1. Digital transformation trends in brand display and experience.

In recent years, businesses, real estate, museums, and executive centers have all been strongly shifting towards immersive spaces. This stems from the increasing demand from customers for visual, emotional, and interactive experiences, rather than traditional, static, and less engaging forms of display.

For businesses, immersive showrooms help tell brand stories more vividly. For real estate, immersive displays offer realistic project simulations and save on the cost of building physical model homes. And for museums, immersive displays recreate history and art using lighting technology, allowing viewers to "live within the story."

The changing behavior of modern customers is a powerful driving force behind the development of immersive spaces: they want to see, touch, and interact; they want to be "immersed" in the experience instead of just observing from a distance.

2. What is the IMMERSIVE digital gallery?

2.1. Definition according to international standards

An immersive showroom is a digital display space where content is presented using LED screens, lighting, sound, and advanced interactive technologies to create an immersive experience for viewers.

Here, images, sounds, and 3D content are combined to create a unique "universe" where viewers can experience the content vividly and realistically.

2.2. Structure of an immersive showroom

A complete immersive system typically includes:

• Display devices: Curved SMD LEDs, Flat COB LEDs, LED floor displays, lighting, omnidirectional speakers.
• Content to be presented: 3D video, CGI, motion graphics, real-time data.
• Coordination software: media server, multi-surface mapping software, signal synchronization system.
• Experiential elements: visual – emotional – interactive

3. The core technology behind the IMMERSIVE showroom.

3.1. Curved LED display – SMD technology

Curved LED screens are a crucial component in creating the immersive spatial effect in showrooms. SMD technology is the only option capable of bending the modules, allowing for flexible shaping and ensuring seamless projection.

Advantages of curved SMD LEDs:

• Bends at various radii without breaking the module.
• Wide viewing angle, suitable for panoramic projection.
• Assemble them into unique spatial layouts: C-shaped space, 180°–270° panoramic space, LED Tunnel.

Real-world case study (Luxmage):

• 6K Curved LED Screen – Thu Thiem RiverStage → Large-scale curved space for performances and events.
• LED auditorium at District 7 International School - → using flat LEDs to enhance visual appeal when presenting content.

3.2. Ultra-sharp LED display for flat surfaces – COB technology 

Unlike SMD, COB technology is developed specifically for flat surfaces where high sharpness and durability are required. COB uses a monolithic chip structure with a sealed protective coating, resulting in superior display quality.

Advantages of flat COB LEDs:

• High resolution, no visible pixels at close range.
• Seamless surface, effectively dustproof and impact-resistant.
• Exceptional durability, suitable for continuous operation environments.
• Ideal display standard for:  Control Rooms, High-end demo rooms, Spaces requiring true 4K–8K resolution.

Real-world case study (Luxmage):

• The first 8K COB LED screen in Vietnam – Eaton Park → the first project in Vietnam to use large-scale COB displays, providing high-resolution images and stable operation.

3.3. Multi-space projection system

To create an effective immersive space, the projection system needs to be able to cover multiple angles and planes. Depending on the desired experience, it can be implemented in various ways:

• 180° – 220° – 270° curved space: Creates a wide visual effect, surrounding the viewer from one or two sides, suitable for corporate showrooms, exhibitions, and events.
• 360° (full room) projection: Combining curved SMD LEDs for curved arrays and flat COB LEDs for straight arrays creates a seamless projection environment that fills the entire room.

The strength of multi-surface solutions lies in their ability to maintain image continuity, preventing interruptions during scene transitions, resulting in a more synchronized and powerful presentation of content. This is a crucial element in creating a truly immersive effect in space.

3.4. Content Management Engine (Media Server)

The control engine system is the "brain" of the entire immersive space. A dedicated media server helps ensure:

• Handling high-resolution content up to 8K – 16K: Meeting the requirements of large-sized LED screens and multi-sided coverage spaces.
• Real-time rendering: Allows for the display of 3D effects, motion, and simulations in real time — especially important in museums, real estate, and control rooms.
• Synchronize multiple screens: Manage multiple display sources simultaneously, ensuring smooth and consistent image display on curved SMD LEDs and flat COB LEDs.

The media server system is the key factor determining the smoothness, stability, and overall quality of the immersive showroom experience.

4. Applications of Immersive Gallery

4.1. Corporate Showroom

Businesses use immersive environments to:

• Product, technology, and production line demonstration.
• Welcoming customers, partners, and investors.
• Showcase your brand's capabilities and stature.

4.2. Show Homes

IMMERSIVE helps real estate:

• A comprehensive simulation of the project, apartments, and amenities.
• Create a realistic "experience tour".
• Shorten consultation time and increase conversion rates.

4.3. Museums and Exhibitions

IMMERSIVE helps recreate history, culture, and art through:

• Vivid images and sound
• High-tech storytelling
• Direct interaction to increase engagement.

4.4. Control Room (Operations & Monitoring Center)

For the need to display massive amounts of data in real time, immersive solutions become the optimal choice:

• 3D Visual Dashboard
• Simulated map
• High-tech War-room
• Ultra-fine resolution COB display

5. Factors Determining the Quality of Immersive Showrooms

• Resolution and pixel density are appropriate for the size of the space.
• 3D and motion graphic content quality
• The ability to synchronize screen, sound, and light.
• The continuity of the "brand story" is expressed in the space.
• The control system must be stable and have low latency.

6. Conclusion

Immersive showrooms are not just a trend, but have become a pioneering solution in the modern display industry.
The combination of LED technology, content, software, and interaction creates a superior experience, tailored to the needs of:

• Businesses want to elevate their brand.
• Real estate developers want to increase conversion rates.
• The museum wants to tell stories through technology.
• The operations center needs to display data visually.

Real-world case studies from Luxmage have demonstrated the strong applicability of IMMERSIVE SHOWROOMS in Vietnam:

• Curved SMD LEDs: RiverStage Thu Thiem, Auditorium of the International School District 7
• Flat COB LED: 8K COB Display – Eaton Park

Contact us at: 

Luxage Technology Co., Ltd.

Address: 63 Lo Lu Street, Truong Thanh Ward, Thu Duc District

Hotline: 0988.895.066 - 093.333.5066

Email: sale@luxmage.com