Standing Advertising LED Screen (LED Poster) | Modern Display Solution for 2025

In recent years, freestanding LED display screens have become one of the preferred display solutions for retail businesses, showrooms, and event organizers. Not only do they replace traditional printed standees, but freestanding LED screens also allow businesses to proactively manage content, enhance their image, and increase customer attraction at the point of sale.

Among the popular sizes on the market, 640x1920mm and 960x1920mm freestanding advertising displays are the two most widely used options due to their high flexibility, ease of space arrangement, and reasonable investment cost.

The article below will help you understand:

• Should you choose a size of 640x1920 or 960x1920 for each space?
• Freestanding display designs are becoming increasingly popular among businesses.
• The right display technology for 2025
• Factors that directly affect the pricing of freestanding advertising displays.

1. What are freestanding advertising displays? Why are they becoming increasingly popular?

Freestanding LED posters (LED display screens) are indoor LED screens designed in a vertical aspect ratio, with a stand or independent frame, making them easy to move and install.

Compared to traditional advertising methods such as standees, paper posters, or wall-mounted LCD screens, freestanding advertising displays offer many superior advantages:

• Displaying vivid images and videos makes them more visually appealing and attractive.
• Content can be flexibly changed over time and campaign periods.
• Create a professional and modern feel for the display space.

Especially in highly competitive environments such as retail, F&B, or events, the ability to "catch the eye in the first 3–5 seconds" is the biggest advantage of freestanding advertising displays.

You can find a more comprehensive overview in the article: Freestanding Advertising Displays, LED Poster Displays & LED Freestanding Displays – A Complete Solution for 2025.

2. Common sizes of freestanding advertising displays currently available.

2.1. 640x1920mm Freestanding Advertising Display – Compact and Cost-Effective

The 640x1920mm size is considered the "national" standard for floor-standing monitors thanks to its slim design, making it easy to place in various spaces.

Suitable for:

• Fashion and cosmetics store
• Small and medium-sized showrooms
• Spa, salon, jewelry store
• Walkway in the shopping mall

With a width of only 640mm, the screen doesn't take up much space but is still large enough to:

• Display product images in portrait mode.
• Run video commercials, short TVCs.
• Show promotional programs and special offers according to time slots.

This is a suitable option for businesses that want to invest in freestanding advertising displays but still want to keep their budget under control.

2.2. 960x1920mm Freestanding Advertising Display

If space is large enough and a central display device is needed, a 960x1920mm freestanding advertising screen is a worthwhile option.

Suitable for:

• Hotel lobby, building
• Car showroom, furniture store, real estate
• Exhibition, conference and display area

A width of nearly 1 meter allows for the display of the following content:

• Clearer image from a distance.
• Creates a grand, high-end feel.
• Easily impress customers at first glance.

This size range is often chosen by brands as their primary freestanding advertising display in lobbies or reception areas.

3. Types of freestanding advertising display designs based on usage needs.

3.1. Foldable freestanding advertising display – A solution for the event industry

For event organizers, roadshow and activation events, the ability to move and set up quickly is crucial.

Foldable freestanding advertising displays allow for:

• Fold the screen when transporting to minimize impact.
• Save warehouse space.
• Quick installation in a short time.

This product line is a popular choice among event agencies due to its high mobility.

3.2. Double-sided freestanding advertising display – Doubling your reach.

Double-sided, freestanding advertising displays allow content to be shown on both sides, making them suitable for placement in:

• In the middle of the shopping mall lobby
• Two-way walkway area
• A crowded space with many people passing by.

With just one device, businesses can double their customer reach and optimize communication effectiveness in the same area.

3.3. Fixed-stand advertising display screens – Long-term, stable installation

For fixed installations such as:

• Office building
• retail chain
• Shopping mall

A fixed-stand monitor with a sturdy base and premium finish will ensure:

• Operates reliably 24/7
• High aesthetic appeal, harmonious spatial design.
• Long lifespan

4. Freestanding advertising display technology in 2025

4.1. COB Technology – The Trend for High-End Freestanding LED Displays

In recent years, COB technology freestanding advertising displays have attracted the attention of many businesses due to their superior display quality.

Advantages of COB:

• The display surface is smooth, with minimal visible pixels.
• Moisture-proof, dustproof, reduces damage to LED bulbs.
• Suitable for viewing at close distances, does not cause eye strain.

You can find more details in the article: 79-inch Freestanding Advertising Display | Ultra-Sharp COB Technology

4.2. LED Fine Pixel Pitch – A parameter that determines display resolution.

Pixel Pitch (P) is the distance in millimeters (mm) between the centers of two adjacent LED pixels on the screen surface. This parameter directly determines the pixel density, resolution, and smoothness of the displayed image .

In current freestanding LED poster displays , common pixel pitch levels include:

P1.25

• Pixel pitch: 1.25 mm
• High pixel density
• The image is smooth and detailed when viewed up close.

P1.56

• Pixel pitch: 1.56 mm
• A good balance between display quality and cost.
• Suitable for average viewing distance

P1.86

• Pixel pitch: 1.86 mm
• Lower pixel density
• Suitable for longer viewing distances.

Basic technical principle:
Smaller pixel pitch → higher pixel density → sharper image → higher production cost.

The impact of Pixel Pitch on display capabilities.

• Resolution: A small pixel pitch allows for more pixels to be displayed on the same screen area.
• Optimal viewing distance: Large pixel pitch requires a greater viewing distance to avoid pixelation.
• Cost: The smaller the pixel pitch, the more LED chips are used, resulting in higher costs.

The choice of pixel pitch should be based on the viewing distance, the content being displayed, and the resolution requirements of each specific application .

5. Content Management – ​​A Major Advantage of Freestanding Advertising Displays

Most current free-standing advertising display models support:

• Remote content management via the Cloud
• Controlled via phone or computer.
• Schedule content playback by day and time.

This is especially useful for:

• Chain of stores with multiple branches
• Businesses frequently run promotional programs.
• Marketing teams need to adapt their content flexibly.

For more practical application solutions, please refer to: Freestanding Advertising Displays | Flexible Display Solutions for Retail, F&B Businesses and Events 2025

6. What factors determine the price of a 640x1920 or 960x1920 freestanding advertising display?

The price of a free-standing advertising display will vary depending on:

• Screen size
• LED technology (SMD or COB)
• Pixel density (P1.2, P1.5, P1.8…)
• Design (single-sided, double-sided, foldable)
• Control system and accompanying accessories

Therefore, to obtain an accurate quote, a survey and consultation based on the specific needs of each business are necessary.

7. Why choose Luxmage when investing in freestanding advertising displays?

Luxmage not only provides equipment, but also focuses on providing suitable display solutions for each space:

• Get the right size and pitch advice.
• Provide technical drawings and installation plans.
• The product operates stably and has high durability.
• Technical support before, during, and after sales.

Luxmage's goal is to help businesses invest effectively, use freestanding advertising displays for the long term, and maximize their value.

If your business needs a modern, effective advertising solution suitable for the Ho Chi Minh City market, then LED standees using COB technology are a very worthwhile option to consider. The P1.56 and P1.86 LED standee models offer sharp image quality and high durability, meeting the needs of showroom displays, events, and points of sale.

Luxmage currently offers LED standee sales and rental services, with flexible options to meet individual needs, helping customers optimize costs while ensuring effective display and professionalism in every deployment space.

Luxage Technology Co., Ltd.

Address: 63 Lo Lu Street, Truong Thanh Ward, Thu Duc District, Ho Chi Minh City 

Hotline: 0988.895.066 - 093.333.5066 

Email: sale@luxmage.com