Standing Digital Advertising Display | A Flexible Visual Solution for Retail, F&B, and Event Businesses in 2025

In the era of strong digital transformation, businesses are gradually replacing paper posters and traditional standees with modern digital display devices, the most prominent of which is the vertical advertising screen . Not only providing sharp images and vivid content, this type of screen also helps businesses convey marketing messages in a more intuitive and professional way.

In particular, Luxmage's 640×1920 vertical advertising screen line - with the ability to fold , not fold , combine 4-6 screens into a large LED screen , with the option to sell or rent , is becoming the top choice for stores, F&B chains, showrooms, shopping malls and especially events - exhibitions.

1. What is a vertical advertising screen? Why is it becoming a trend in 2025?

The vertical advertising screen (Standee LED/Poster LED) is a vertical display device, used to display videos, images, advertising media in areas with high viewer traffic. Unlike traditional LCD screens, Luxmage's product line uses COB or SMD LED technology with outstanding advantages:

• High brightness, good display even in strong light environment.
• Bright colors, good contrast.
• Energy efficient and durable for 24/7 operation.
• Easy remote control via WiFi/APP.

In particular, the standard size of 640×1920 mm makes it easy to assemble into a large LED board - something that LCD or paper standees cannot do. 

If you want to learn more about COB display technology and actual sharpness, you can read more in the article:  79 inch vertical advertising screen | Super sharp COB technology

2. COB technology on vertical screens and important technical values

Characteristics of COB technology and advantages in practical applications

COB technology is a clear step forward in the LED industry. Instead of installing individual LED chips point by point like SMD, COB collects a series of LED chips in the form of beads and mounts them directly on the circuit board. This structure helps increase durability, reduce fault points, increase load-bearing capacity and ensure stability when operating for a long time.

For vertical advertising screens, COB offers the following advantages:

• High brightness, good display even in strong light.
• Uniform color, strong contrast, less glare.
• Wide viewing angle, suitable for high traffic areas.
• High durability, suitable for both fixed and rental models.

To see the detailed display capabilities of the COB screen line, you can refer to the article: 79-inch vertical advertising screen | Super sharp COB technology

How to optimize content display

The standard size of 640×1920 mm is suitable for vertical content, optimized for F&B menus, promotional videos, event announcements, service introductions or vertical banners in vertical content style. This ratio is suitable for most content designed according to current digital marketing standards such as TikTok ads, vertical videos, vertical posters and social formats.

3. Flexible modular design: fold, unfold and assemble into a large screen

Flexible folding version for events and mobile activities

The COB folding floor standing display is the optimal choice for units that regularly organize events, roadshows or activations. The folding mechanism makes the device easy to transport, reduces the risk of impact and shortens the deployment time. In the event environment, installation speed and stability are important factors, and the folding version meets these requirements well.

Non-folding version for fixed spaces

The non-folding version is aimed at businesses that need stability, aesthetics and sustainability. This is a suitable choice for showrooms, shopping malls, retail stores, hotels or office lobbies. The fixed frame provides a more solid feel and maintains a high aesthetic for the space.

Ability to combine 4–6 screens to create a large-scale LED screen

The highlight of the 640×1920 product line is the ability to combine multiple screens into a large display surface. Businesses can combine 4, 5 or 6 screens depending on the needs of the stage, conference or exhibition area. Thanks to COB technology, the borders between display modules are not visible, making the image seamless and professional.

The screen splicing solution is analyzed in detail at: Vertical advertising screen splicing solution | Flexible breakthrough from mobile LED standee

Modular screen assembly delivers the same projection power as a stage LED screen, but at a lower cost and with significantly faster installation times.

4. Display experience and application in business - events

Powerful content delivery capabilities

With high brightness and true color, COB vertical advertising screens help businesses convey promotions, announcements or product introduction videos visually. This is especially effective in stores, shopping malls or in campaigns that need to directly impact viewers.

Applications in F&B, retail and showrooms

At restaurants, cafes or F&B chains, screens help display menus, daily promotions and combo programs, thereby increasing conversion rates. At car showrooms, fashion or electronics stores, screens help convey product information, introductory videos, or serve as welcome signs for customers.

Applications in hotels, resorts, and corporate offices

In hotels or office buildings, the screens become event information boards, meeting schedules or guest announcements. The 24/7 operation capability makes the device suitable for professional environments that require high durability and stability.

Applications in events and exhibitions

Thanks to the flexible screen splicing ability, conferences, gala, exhibitions or activation events can use the device as a backdrop, stage intro screen or media board. This is an effective alternative to full-size stage LED screens when businesses want to optimize costs and construction time.

5. Optimize your budget with the model of buying or renting a vertical screen

Decision to purchase equipment

Businesses should choose to purchase equipment if:

• Need to use regularly in stores, showrooms or building lobbies.
• Want to be proactive in changing content according to the campaign.
• Need a durable, day-to-day operating solution.

With the long life of COB technology, the initial investment cost will be quickly recovered thanks to its durability and continuous operation.

Decision to rent equipment

Screen rental is suitable for:

• Short-term events, seminars, exhibitions.
• Marketing agency and event organizer.
• Businesses need to use it on a regular basis.

Rental services include transportation, installation and technical support, helping businesses reduce personnel and ensure operational stability.

See more price list and services: Sales and Rental of LED Standees in Ho Chi Minh City | COB Technology, P1.56, P1.86

6. Factors to consider when choosing a vertical display and the implementation process

Criteria for selecting suitable equipment

Businesses should consider brightness, screen space size, frequency of use, screen assembly needs and the aesthetic level of the device. Environments with lots of natural light need high brightness; events need foldable devices for quick installation; stores should choose fixed versions to increase luxury.

Deployment process and technical support

The deployment process usually includes a needs survey, solution consultation, quotation, installation and user manual. When renting equipment, the technical team will support from transportation to troubleshooting directly at the event. COB technology is highly durable, has limited dead spots and good load bearing capacity, suitable for continuous transportation models.

7. Strategic display solutions for businesses 2025

The 640×1920 COB vertical advertising screen is a flexible display device, suitable for many industries and usage contexts. With the ability to fold, unfold and combine multiple screens, the device meets the needs of both fixed operations and events. COB technology provides high brightness, vibrant colors and outstanding durability, helping businesses convey marketing messages more effectively.

For businesses that need long-term display solutions, investing in equipment is a reasonable choice. Meanwhile, renting screens is the optimal cost solution for short-term campaigns or events. With a variety of configurations and deployment models, COB vertical screens become an important part of the communication strategy of modern businesses.

If you are looking for a modern and effective advertising solution in Ho Chi Minh City, COB LED standee is definitely a worthy investment. With the service of selling P1.56, P1.86 LED standees and renting P1.86 LED standees, Luxmage will help you own or use equipment with the highest quality, dedicated service and reasonable price.

Vi Luc Technology Company Limited - LUXMAGE

Address: 63 Lo Lu, Truong Thanh, Thu Duc, HCMC 

Hotline: 0988.895.066 - 093.333.5066 

Email: sale@luxmage.com