What is Digital Signage? A Basic Guide

Digital Signage is not only an advertising tool but also an effective solution to enhance user experience and optimize communication work in many different fields. An interesting way to convey messages and content through digital display devices. Instead of using traditional media such as paper posters or hand-written boards, Digital Signage uses images, videos, animated texts, and multimedia content to attract attention and convey messages effectively.

What is Digital Signage?

Digital Signage, or digital signage, is a technology that displays digital content on LED, LCD, or OLED screens . This content includes text, images, videos, interactive media, and even live streaming through supporting software.

Digital Signage technology has changed the traditional way of advertising, making content more vivid thanks to the integration of 3D and 4D technology . Advertising models not only become attractive but also easily convey meaningful messages, reaching customers effectively.

One of the key benefits of signage technology is operational efficiency, especially when it comes to content management and playback. Unlike traditional signage, digital signage eliminates the need for printing, allows for instant content updates, and enables timely and relevant communication with audiences.

Image: ( Above) Led screen displays content, images, video quality, customized according to customer needs. Easily change information with just a click of the mouse or remote control. (Below) Matrix Led signs are often used to display simple information such as running text, basic images or information. 

Most modern signage networks are software-driven, which allows for easy maintenance. This is often the case when these software applications come with a media design toolkit. This means that one can create, publish, and manage all of their on-screen messages from a single platform .

Digital Signage has the following structure: 

• Hardware : Includes display, media player, network equipment, mounts, etc.
• Software : Includes software for content design, device management and content playback.
• Connectivity : Use protocols such as LAN/WAN, Wi-Fi, or 3G/4G connection to synchronize the system.
• Installation : The implementation process includes site survey and complete installation.
• Content : The content displayed needs to be constantly creative and innovative to convey the message effectively.
• Installation location : Choose a suitable location to optimize display efficiency.

Digital Signage Features

• Rich content : Display images, audio, video and interactive content.
• Centralized Management : Remote control helps optimize operations.
• Flexible programming : Supports scheduling of shows by day, week, or month.
• 24/7 Operation : Durable in all weather conditions.
• Display partition : Allows displaying multiple contents simultaneously.
• Smart touch : Some screens support touch function, increasing interactivity.

Benefits of Digital Signage for Business

The public’s demand for shopping and consumption is increasing, along with the strictness in choosing a location or brand to buy from. Therefore, businesses need to take advantage of Digital Signage solutions to convey advertising information, restaurant menus, etc. to customers. Let’s explore the specific benefits of Digital Signage in the section below.

Reach customers quickly

Digital Signage uses an Internet connection to deliver digital content to multiple locations at once. Managers can easily customize content for each store, supermarket, or specific times of the day.

Building a strong brand

Advertising messages are displayed repeatedly on digital screens, making it easy for customers to recognize the brand. This is an effective way for businesses to create an impression in the minds of consumers.

Increase advertising revenue

Not only does it help businesses promote their products quickly, Digital Signage can also be used as an intermediary advertising tool, allowing partners to rent display space.

Become an intermediary advertiser

Digital Signage will become an intermediary advertising medium for businesses to customers. But instead of spending a lot of time, effort and money like print advertising, this solution allows businesses to manage and change content quickly.

Consumers today are not only interested in quality products but also require businesses to have interesting advertising methods to stimulate their shopping needs. Therefore, Digital Signage is highly appreciated in providing useful information to customers.

What types of digital signage are there?

There are many types of digital signage based on screen orientation, size, application, and content playback capabilities. Here are some examples based on application:

Following are the different types of digital signage based on their application:

All-in-One LED Display

All-in-One LED display is a modern digital advertising solution that fully integrates display, image stitching, power supply and control systems into a single device. This type of display optimizes installation, operation and maintenance processes, saving time and costs.

With its highly integrated features , the All-in-One LED display offers outstanding efficiency and convenience, making it an ideal choice for events, conferences, exhibitions, and modern advertising spaces. This is the right solution for environments that require a high-quality display but are simple to deploy.

LED screen sign 

LED signboard screens are modern digital advertising solutions, specially designed for installation on shelves in supermarkets, retail stores, and shopping malls, booth shelves, supermarket shelves. Completely different from traditional advertising media, this type of screen helps attract customers' attention right at the point of sale, creating product highlights and increasing customer accessibility.

Vertical LED screen 

LED stands, also known as Standee LEDs , are often found in high-traffic areas such as hotel lobbies or hospital reception desks. They have a variety of functions, from displaying digital posters and making announcements to welcoming guests and providing directions via an interactive interface. For example, a standing LED display in a hotel can display an event calendar or directions to a meeting room, while in a hospital, a standee can provide registration information or floor directions .

LED display shelf booth 

LED shelf displays are small screens mounted on product shelves that display information such as prices, promotions, or specifications. They can provide more detailed information, such as expiration dates, product ingredients, or warranty information for household items.

Digital menu board

Digital menu boards are a modern solution that allows restaurants and cafes to present their menus with more flexibility than traditional menu boards. These screens allow for real-time updates, such as adding new items, removing out-of-stock items, or editing prices. This ensures customers always have accurate, up-to-date information .

Interactive LED screen 

Interactive LED screen is  a LUXMAGE transparent LED screen  equipped with a smart human-screen interaction system, which can effectively improve customer engagement and increase brand awareness.

LUXMAGE interactive display system combines somatosensory kinematic technology, character skeleton recognition,  3D technology , AR and other technologies. When you pass by the large screen, it will recognize, interact with you and actively push important information to you.  Suitable for shopping malls, high-end stores, showrooms, galleries, exhibitions and other business and media events.

Why choose Luxmage digital signage?

When choosing a digital signage solution for your business, you may encounter three common groups of vendors:

• Premium Brands : These vendors often command very high prices, based largely on reputation and popularity rather than significant differences in product quality.
• Cheap brands : These options aim for low cost, but often come with risks like lack of experience or poorly developed software.
• Balanced Brands : These are vendors that focus on delivering the best value at a reasonable price, combining product quality and essential features.

Luxmage prides itself on being a balanced brand, delivering customer-centric solutions without incurring unnecessary costs associated with branding. We ensure a combination of value, quality, and outstanding service.

With Luxmage, your business will receive a modern, efficient and cost-effective digital signage solution that meets all your advertising and communication requirements.

Luxmage's team of experts will provide you with optimal advice and solutions based on your actual needs.

Contact us at: 

LUXMAGE - Vi Luc Technology Company Limited

Address: 80, Street 9, Ward 9, Go Vap District, HCMC

Hotline: 0988.895.066 - 093.333.5066

Email: sale@luxmage.com